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So influencer content will feel authentic since it’s from real authority figures. These influencer activation ideas can add credibility to your content.Ĭonsumers rely on content and recommendations from influencers because they trust them. Influencer activation involves finding the right influencer to share your brand message organically with your target audience.

Instagram Influencer Marketing Case Study: How it Benefits Influencer Marketing AgenciesĪccording to a survey, influencer marketing also has a higher ROI compared to other marketing strategies.

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